How Facebook surveillance state tracks and manipulates everyone
The data policy uses blanket terms like third parties, to cover a vast range of activities that allow Facebook to follow your every step and do with that information whatever they want When you agree to the terms of service, you as an Internet citizen cannot even imagine the uses and value your personal information has to Facebook and the database marketing industry behind it.
Facebook doesn’t just collect all of your personal information you upload on their website through private chat conversations, expressions in likes and comments, or posts on your newsfeed. Facebook will plant permanent trackers on your mobile and desktop devices to follow you around the Internet to map all of your browsing histories. In cooperation with its marketing partners, Facebook helps to match that information with your real-life data like social security number, physical address, age and family relationships.
Because their manipulative marketing practices threaten everything free and democratic world stands for. What Facebook does with the privacy of Internet citizens is currently not regulated or supervised and you don’t have the option to opt out, even you don’t use Facebook at all. We are in an alarming situation were big database marketing industry collects private and personally identifiable information on almost all adults on the Internet. This information is used to make blanket judgments about people based on how profitable their trading algorithms view them.
It’s an uncontrolled joint mechanism with the intent to influence and manipulate people for their own benefit, where consumers have no say whatsoever. Trading happens about them, but without them. You should have a say in this. You should know what’s happening to your private information, and where it goes once Facebook collects it. You should have the right to opt out, and not be an involuntary target of the advertising industry. This year Google announced that it will track users offline behavior by connecting online advertisements to purchases in brick and mortar stores, to verify its client’s online ad impressions. Meanwhile, Facebook has been actively doing this since 2014.
With the freshly rebuilt ad platform called Atlas, Facebook launched unified tracking mechanisms to allow marketers to follow users across thousands of websites and mobile applications. The service promotes itself as “reaching people across devices and bridging the gap between online impressions and offline purchases”. Atlas made it possible to identify specific subjects for targeted advertisements opening up the world of possibilities for influential marketing techniques. Analytics algorithm made it possible to determine certain personality traits to exploit for profit. They could find people with the propensity to gambling, abusing knowledge of private information that shouldn’t have been known to them, just so that they can deploy manipulative advertisements.
Atlas uses data to make stereotypical assumptions about people based on their race, gender, location, and influence a specific behavior according to societal expectations. Sometimes even enforcing trends like body shaming of young men and women, exploiting people more susceptible to predatory lending, or taking advantage of addiction weaknesses like smoking or alcohol. People make mistakes, and privacy is to protect them from being exploited for those mistakes. This is what happens when an entire industry forms around abusing people’s natural and perfectly reasonable need for comfort and convenience. Facebook’s affiliated mobile applications and web services give them access to your location, phone number and telemetric data from your mobile devices.
All that’s necessary to develop the capability for its marketing partners to make and maintain permanent self-updating profiles. Advanced algorithms rank people’s profiles according to their monetization opportunity. “Waste” is a common word used to describe low-level targets with little expectations for profit generation. Usual practice to deal with people ranked in this way is to put them on slower customer service lanes, and offer discriminatory pricing, What Facebook cannot track for themselves, its advertising partners will do it for them. Facebook is affiliated with over 190 marketing partners that together form the biggest database of personal information in.
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